About Us
Brand Story & Vision
In a world that often idolizes a narrow definition of beauty, there emerged a fashion beacon that dared to challenge norms and celebrate the unique beauty of every woman.
My journey began with a realization that the fashion industry was falling short in acknowledging the diversity of women's bodies and needs. After watching an informer
In a world that often idolizes a narrow definition of beauty, there emerged a fashion beacon that dared to challenge norms and celebrate the unique beauty of every woman.
My journey began with a realization that the fashion industry was falling short in acknowledging the diversity of women's bodies and needs. After watching an informercial created by a thin woman who merchandised what I call “Moo-Moos”; the dress with the head cut out without any form or fashion…the idea was born.
Clothes need to not only fit well but also embraced the beauty that comes with every curve.
Who better to create our community then a Curvy Girl; Herself! That is when the idea was born! Women need to feel empowered to “Be You Unapologetically; Where Fashion embraces every Curve”.
This isn’t just about designing clothes (Coming 2025); it is about crafting a movement that aimed to revolutionize how society perceives beauty.
I have a firm belief that fashion empowers, uplifts, and transforms, how we see ourselves. I am on a journey to create a brand that would break down the barriers that had held plus-size women back for way too long!